Level 6 · 4 to 6 hours

Create a marketing campaign

You will create a small marketing campaign for Northline Coffee Roasters, a fictional 6-person roastery that sells office subscriptions and runs a Saturday stall, or for a real business you are allowed to describe. Every claim in the campaign must be tagged fact, hypothesis, or needs a source. Gemini may draft audiences, messages, and a simple channel plan. It may not invent sales figures, reviews, or awards. If you use Northline, treat the company description in this brief as the only given fact and label everything else. The result is a campaign a careful owner could review without mistaking a guess for evidence they could print on a sign.

Outcomes

A campaign brief that states the business, the offer, the audience, and the single next action you want.
Messages and a channel plan where every claim is tagged fact, hypothesis, or needs a source.
A review note that removes or relabels anything a careful owner could not defend.

Steps

1. Lock the given facts
Choose Northline Coffee Roasters or a real business you may describe. If you choose Northline, the only given facts are these: it is a fictional 6-person roastery, it sells office subscriptions, and it runs a Saturday stall. Write them down and label them fact. Anything else you wish were true starts as hypothesis or needs a source, not as background color the model may treat as real.
2. Define one campaign job
Pick one job for a short campaign, such as filling the Saturday stall or explaining the office subscription to nearby workplaces. Name the audience and the action you want them to take. Do not try to launch a whole brand. A campaign with one offer and one next step can be checked. A campaign that promises everything cannot be tagged honestly.
3. Draft messages with tags on every claim
Ask for a headline, a short offer paragraph, and two channel notes, such as a stall sign and an email to offices. Require every sentence that states a fact to end with a tag: fact, hypothesis, or needs a source. Ban awards, ratings, prices you did not supply, and quotes from customers who do not exist. If a line cannot be tagged, it does not stay.
4. Build a channel plan you could run
Sketch two weeks of activity a 6-person team, or your real team, could actually do. Separate tasks you can do this week from ideas that need money, art, or proof you do not have. Tag any cost, reach, or response estimate as hypothesis or needs a source. A borrowed industry benchmark without a document you opened is not a fact, even if it sounds official.
5. Review as the careful owner
Read the pack once as an owner who will be asked where each claim came from. Move weak lines out, or retag them, and rewrite one sentence in your own words so the offer is plain. Save the fact list beside the campaign. Done means a stranger can see what is known, what is a guess, and what still needs a source before it is printed or sent.

Starter prompts

Tagged campaign draft

Draft a small marketing campaign from the brief I paste. The business is either Northline Coffee Roasters, a fictional 6-person roastery with office subscriptions and a Saturday stall, or my real business if I say I may use it. Treat only the facts I list as facts. Write a headline, a short offer, a stall or store note, and a short email. After every claim, add a tag in brackets: fact, hypothesis, or needs a source. Do not invent sales figures, reviews, awards, prices, or customer quotes. If you want a number I did not give, write needs a source and leave the number out.

Owner review

Review the campaign I paste as a careful owner. Check three things only: whether every claim is tagged fact, hypothesis, or needs a source; whether any fact goes beyond the facts I supplied; and whether a 6-person team could do the next two weeks of work. List the lines I should delete, the lines I should retag, and the lines that are safe to keep. Do not add new claims, new awards, or new numbers. End with the single sentence you would still refuse to print until I bring a source, and wait for my revision.

Checklist

I stated whether this is Northline Coffee Roasters or my real business.
For Northline, the only starting facts are the 6-person roastery, office subscriptions, and the Saturday stall.
The campaign has one offer, one audience, and one next action.
Every claim is tagged fact, hypothesis, or needs a source.
No invented sales figures, reviews, awards, or customer quotes remain.
I rewrote or removed at least one line during the owner review.

Rubric

A reader can see the given facts without hunting through adjectives.
Every claim is tagged fact, hypothesis, or needs a source, including estimates.
The two-week plan fits a small team instead of a fantasy department.
Nothing an owner would be ashamed to source is left looking like proof.