14 min · Intermediate
Projects: Calendar, Script, and a Small Campaign
Finish three small artifacts: a two-week calendar, a six-minute script on a topic you know, and a five-post campaign for the fictional bakery Hearth & Rye.
Learning objectives
- Build a 14-day calendar with channel, topic, angle, source of proof, and status.
- Outline a six-minute script on a subject you actually know.
- Draft a five-post Hearth & Rye campaign without awards, reviews, or fake crowds.
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Why this matters
Projects teach the pipeline by making you finish small artifacts. A calendar without a proof column becomes a wish list. A script on a topic you do not know invites invented expertise. A campaign for a fictional bakery is still practice in refusing fake awards.
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Concept
The studio holds three small projects, not one blur. Project A is a 14-day content calendar with channel, topic, angle, source of proof, and status. Prompt 1: Build that calendar from topics I paste. Leave proof blank if I did not name a source. Prompt 2: Flag any row whose angle would fit any other shop, and ask me for a local detail. Do not invent awards or quotes.
Project B is a YouTube script of about six minutes on a subject you actually know. Prompt 3: Outline a cold open, a promise, three beats, one example from my notes, a close, and one ask. Prompt 4: Write the spoken draft at a calm pace and mark any line that needs a number I have not given. Chapters should match the beats. If you do not know the topic, do not pick it.
Project C is a five-post campaign for Hearth & Rye, a fictional bakery on Elm Lane. Nia Pell sells country sourdough and seeded rye. She runs a Saturday kids' class called Little Loaf, eight seats, ages six to ten. Prompt 5: Draft five posts using only those facts. Prompt 6: Reject any line that claims an award, a review, or a crowd size I did not provide.
Run one prompt per artifact, then edit. Prompt 7: Turn my calendar row into a post that names the proof source in a footnote I can delete. Prompt 8: Read the script opening as a hostile viewer and list promises the body does not keep. The full library lives in the course Prompt Library. Copy from there later. This lesson is enough to finish the three projects without waiting.
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Real-world example
Elm Lane, with the award left out
Nia Pell owns Hearth & Rye, one shop on Elm Lane. She sells country sourdough and seeded rye, Tuesday to Saturday, from half past seven until two. Saturday she teaches Little Loaf, eight children, ages six to ten, forty-five minutes, parents stay in the shop. There is no award and no review quota. A student built a 14-day calendar with channel, topic, angle, source of proof, and status. One row said Saturday class, angle is what children actually shape, proof is the class sheet Nia wrote, status is draft. A six-minute script stayed on a topic the student knew: how Nia times the dough, using her own notes. Five posts used only the shop facts.
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Gemini demonstration
A realistic exchange. Open Gemini beside this page and try a version with your own facts.
You
Prompt for the calendar. Shop facts only: Hearth & Rye on Elm Lane, owner Nia Pell, country sourdough, seeded rye, open Tuesday to Saturday from half past seven until two, closed Sunday and Monday. Saturday Little Loaf class, eight seats, ages six to ten, forty-five minutes, parents stay. No awards. Build rows with channel, topic, angle, source of proof, and status. Leave proof blank if I did not name a source. Flag angles that could fit any bakery.
Gemini
Fourteen-day frame for Hearth & Rye, using only facts you listed. Channel, topic, angle, source of proof, status. I will not fill proof with an award. Sample rows, not the whole grid: Tuesday, counter post, country sourdough on the board today, proof is the board Nia writes that morning, status idea. Thursday, short post, seeded rye and who it is for, proof is the loaf card, status needs Nia's words. Saturday, class post, Little Loaf, eight seats, ages six to ten, parents stay, proof is the class sheet, status draft. Sunday and Monday stay closed, so I will not schedule a shop tour. Rows whose angle could fit any bakery are flagged. Send a local detail, such as Elm Lane or the forty-five minute length, before those rows survive.
You
Script opening only, on a topic I know: how Nia times dough. I will paste her two checks next. Do not invent a baker's secret, an award, or a crowd. Cold open on the Elm Lane bench. If my notes do not list the checks, stop and ask.
Gemini
Script opening on a topic you said you know: how Nia times dough. Cold open: flour on the Elm Lane bench, no award mention, no fake line of customers. Promise: by the end the viewer can name the two checks Nia uses before she shapes, and only if those checks are in your notes. If your notes do not list the checks, I should stop and ask, not invent a baker's secret. Beat one will be the first check. I am not writing the full six minutes until you paste the checks. A weak opening sounds like people love fresh bread, which could open any shop and keeps no promise. Replace it with the bench, the street, and the class only if the post is about Saturday.
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Prompt breakdown
The prompt
Role: studio producer. Task: build a 14-day content calendar. Columns: channel, topic, angle, source of proof, status. Constraints: use only topics and facts I paste; if proof is missing, leave the cell blank and set status to needs proof; flag any angle that would fit a different shop; do not invent awards, reviews, testimonials, or crowd sizes. Output: the table, then a short list of rows I must fix before they can move to draft. One prompt, one artifact. I will run the script and the campaign as separate prompts.
- Columns force channel, topic, angle, proof, and status instead of a vague list of content ideas.
- Blank proof and the needs-proof status stop a wish from looking like a finished post.
- The any-shop flag pushes you to add a local detail, such as Elm Lane or the class length.
- Banning awards and crowd sizes keeps the Hearth & Rye campaign inside facts you were given.
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Common mistakes
Usually
Fill two weeks of viral posts and add that Hearth & Rye won best bakery.
Better
Use only the Elm Lane facts. Leave proof blank when I did not name a source. No awards.
Usually
Write a six-minute script on a medical diet I have never studied.
Better
Stay on a topic I know. If a number is not in my notes, mark it instead of inventing it.
Usually
One prompt: calendar, full script, five posts, and a logo slogan.
Better
One prompt per artifact. I will edit between the calendar, the script, and the campaign.
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Practice exercise
The two-week Hearth & Rye calendar
Done when: Every open day has an angle and a proof source you can name, closed days stay closed, and no row claims an award.
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Challenge
Forty-five seconds you can defend
Write the opening forty-five seconds of a six-minute script on a subject you actually know, not a hobby you only admire. Use a cold open, a promise you can keep, and a first beat. Ban awards, fake crowds, and testimonials you do not have. If you want a worked setting, you may use Hearth & Rye only with the Elm Lane facts from this lesson: sourdough, seeded rye, and the Saturday Little Loaf class. You are done when a viewer could not accuse the opening of a promise the rest of the video cannot pay.
Hint: Read the promise, then stop. If the next beat does not start to pay that promise, narrow the promise before you write more.
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Key takeaways
- A calendar needs channel, topic, angle, source of proof, and status.
- A six-minute script should be about something you know, with chapters that match the beats.
- Hearth & Rye stays factual: sourdough, rye, and Little Loaf, with no fake awards.
- Use one prompt per artifact. More reusable prompts live in the course Prompt Library.
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